Sony BMG Music Entertainment is joining Amazon's MP3 party, and will allow its music to be sold via the unprotected format on the digital download store. The move comes on the heels of Sony BMG's announcement that it will sell album-specific digital download gift cards that will be redeemed in the MP3 format.
"We are excited to be working with Amazon as they continue to build new markets for digital music," said Sony BMG Music Entertainment global digital business & U.S. sales president Thomas Hesse. "We are constantly exploring new ways of making our music available to consumers in the physical space, over the Internet and through mobile phones, and this initiative is the newest element of our ongoing campaign to bring our music to fans wherever they happen to be."
"We are excited to be working with Amazon as they continue to build new markets for digital music," said Sony BMG Music Entertainment global digital business & U.S. sales president Thomas Hesse. "We are constantly exploring new ways of making our music available to consumers in the physical space, over the Internet and through mobile phones, and this initiative is the newest element of our ongoing campaign to bring our music to fans wherever they happen to be."
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